This page contains the basic criteria for the correct graphic application of the brand Institut d'Estudis Baleàrics (ILLENC) in its possible expressions. It has been conceived thinking about the needs of interpreting, communicating and applying the brand in its different fields but especially in advertising.
The correct and consistent use of our brand will contribute to achieve the identification objectives that we intend.
The material published for the promotion of subsidized activities must incorporate the specific logo established by the Institut d'Estudis Baleàrics (ILLENC), which is reproduced below:
The material published for the promotion of activities included in the programme TALENTIB must incorporate the specific logo established by the Institut d'Estudis Baleàrics (ILLENC), which is reproduced below:
In some cases, the simple branding and the composite branding can be accompanied by the brand of the project, not needing a strict combination with ILLENC's logo. That is, depending on the general composition of the support, the simple or composite branding can be disconnected from the project logo.
Specific program or project logos and brands
The Institut d'Estudis Baleàrics (ILLENC) has, in terms of graphic composition of the brand for advertising purposes, five logos (one of them, accompanied by a symbol): TalentIB, BCulture, Illes Balears Film Commission, Fira B! and the network of Catalan Centres.
Network of Catalan Centres:
USE OF COLOURS
The application of identity is possible in monochrome and polychrome. Opting for one option or the other will depend on the colour context of the medium in which it is to be applied. In the same sense, the possibility of using the negative version is considered.